By switching to Menu B models of production and consumption we can deliver sustainable food systems strong enough to achieve zero hunger, reduce the threat of pandemics and protect our planet for future generations.
Because Planet A needs a Menu B.
The Menu B book series, written by Marc Buckley, and a who’s who of global food reformists,
explores ways we can fix broken food systems to contribute to all 17 UN Sustainable Development Goals.
With Menu B digital and in-person events, programmes and initiatives sharing the actionable, planet-saving steps individuals, industries, policy-makers and investors can take to accelerate the transition.
All of us need to make the switch to Menu B.
Marc Buckley is the founder of Menu B, lead author, and editor of the upcoming book advocating global food reform: Menu B: people and planet-saving food solutions. Marc is an advocate of the UN SDGs, a member of the World Economic Forum Expert Network, and an award-winning Global Food Reformist. Marc is also a regular speaker at international events and was recently featured in the documentary ‘Now’, released June 2021.
VISION
The Doomsday Clock was set to 100 seconds to midnight at the start of 2020 – pushing humanity closer to the brink of catastrophe than ever before. The clock’s guardians: the Bulletin of the Atomic Scientists’ Science and Security Board, and the Bulletin’s Board of Sponsors, which includes 13 Nobel Laureates, said: ‘governmental action on climate change still falls far short of meeting the challenge at hand’.
“If there’s ever a time to wake up, it’s now,” said former California Governor Jerry Brown, executive chair, Bulletin of the Atomic Scientists.
“Five years after the world committed to end hunger, food insecurity and all forms of malnutrition, we are still off track to achieve this objective by 2030.” This is from the foreword of the recently published State of Food Security and Nutrition in the World report.
The report reveals hunger is rising, with the number of people who went hungry last year up by 10 million from 2018, to 690 million. And the COVID-19 pandemic now threatens to push 130 million more people ‘into chronic hunger’ by the close of this year. Making the zero hunger goal seem further away than ever.
The report calls for a swift transition to healthy diets to reverse rising hunger levels. Saying the switch can wipe out the US$ 1.3 trillion annual costs of mitigating bad diets, while saving three-quarters of the US$ 1.7 trillion ‘diet-related social cost of greenhouse gas emissions’.
More than 11,000 scientists signed a 2019 statement declaring a climate emergency and calling for ‘major transformations in the ways our global society functions’. The leading academics – from 153 countries – said ‘untold suffering’ will result from failure to act.
It followed an IPCC report, where Debra Roberts, Co-Chair of IPCC Working Group II, said: “Balanced diets featuring plant-based foods, such as coarse grains, legumes, fruits and vegetables, and animal-sourced food produced sustainably in low greenhouse gas emission systems, present major opportunities for adaptation to and limiting climate change.”
The MENUB app will be all about the practical: recipes; lifestyle tips; where to eat; what’s on; and how to earn Menu B points.
