Planet-saving food solutions Menu B Traditional food production and consumption habits have pushed humanity to the brink of catastrophe. Menu B options give citizens, policymakers and businesses the tools to shift in to reverse and towards a sustainable future for all. MenuB ACTIONS NEXT CHAPTER CRITICAL book Written by a who’s who of global food reformists, Marc Buckley’s Menu B book signposts the innovations, actions and habit choices citizens and decision-makers must embrace to lead a sustainable food revolution. CONTRIBUTORS

Food production causes one quarter of the world’s greenhouse gas emissions, 70% of biodiversity loss and is leaving more than 821 million people starving. Transforming global food systems is non-negotiable if we want to save people and planet.

By switching to Menu B models of production and consumption we can deliver sustainable food systems strong enough to achieve zero hunger, reduce the threat of pandemics and protect our planet for future generations.

Because Planet A needs a Menu B.

The Menu B book series, written by Marc Buckley, and a who’s who of global food reformists, 

explores ways we can fix broken food systems to contribute to all 17 UN Sustainable Development Goals. 

With Menu B digital and in-person events, programmes and initiatives sharing the actionable, planet-saving steps individuals, industries, policy-makers and investors can take to accelerate the transition. 

All of us need to make the switch to Menu B.

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Marc Buckley

Marc Buckley is the founder of Menu B, lead author, and editor of the upcoming book advocating global food reform: Menu B: people and planet-saving food solutions. Marc is an advocate of the UN SDGs, a member of the World Economic Forum Expert Network, and an award-winning Global Food Reformist. Marc is also a regular speaker at international events and was recently featured in the documentary ‘Now’, released June 2021.



Menu B: Planet-Saving Food Solutions

Global Food Systems Regeneration
The next pages of human history will decide if people and planet have a long-term future.
How they unfold will be determined by our collective ability to respond to the final call for a decade of action. Thankfully, it is still possible to transition to sustainable ecosystems, achieve the UN Global Goals, and build desirable futures beyond the Goals. But only if we wake up now: harness available innovations, embrace transformative change, and work together to make it a reality. To accelerate the transition, the Menu B: planet-saving food solutions book series will share actionable information citizens and decision-makers can use to pave the way. Written by a who’s who of global food system reformists, regenerators, and changemakers, it will be your goto, accessible handbook for global food systems reformation. Because Planet A needs a Menu B. The book will be available on Audible, Print, Kindle, e-pub, and pdf. It is a large-format book coffee table size with 450+ pages. We may start a Kickstarter if the progress to keep the publishing cannot be fully funded through philanthropy sponsorship. We are aiming for an end of Q4 2024 publish date but could be delayed until Summer 2025, register below for updates.

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Find out more about the expert authors

Meet the book contributors

Upcoming Events

Pandemic-Proofing Food Systems

Join Marc Buckley and guests for a discussion exploring actions and strategies that can deliver a sustainable and global food revolution robust enough to feed a growing population and contribute to a reduced risk of pandemics.

Policy Hack

Embracing Menu B thinking and pathways will accelerate the transition to sustainable food systems. Policy makers at the heart of European politics work with tools to develop solutions to an immediate challenge.


MenuB CookbookMeals that are nutritious for people and planet - created by top chefs.
ChallengesMenu B challenges will focus on connecting cross-sector pioneers and investors; complemented with innovative behavioural science challenges designed to inspire citizens to embrace transformative change.
EventsTake part in Menu B's online and in-person events and connect with us at the world's biggest summits and conferences.
Resource HubLeading research and information on global food systems.
PodcastMarc Buckley’s Inside Ideas show cuts across sectors to connect with the changemakers transforming our world. Available where ever you listen to your podcasts.
Go_MenuBEarn Menu B points for innovations, actions and habits that advance people and planet-saving food solutions.



Doomsday Clock

The Doomsday Clock was set to 100 seconds to midnight at the start of 2020 – pushing humanity closer to the brink of catastrophe than ever before. The clock’s guardians: the Bulletin of the Atomic Scientists’ Science and Security Board, and the Bulletin’s Board of Sponsors, which includes 13 Nobel Laureates, said: ‘governmental action on climate change still falls far short of meeting the challenge at hand’.

“If there’s ever a time to wake up, it’s now,” said former California Governor Jerry Brown, executive chair, Bulletin of the Atomic Scientists.

Global Goals

“Five years after the world committed to end hunger, food insecurity and all forms of malnutrition, we are still off track to achieve this objective by 2030.” This is from the foreword of the recently published State of Food Security and Nutrition in the World report.

The report reveals hunger is rising, with the number of people who went hungry last year up by 10 million from 2018, to 690 million. And the COVID-19 pandemic now threatens to push 130 million more people ‘into chronic hunger’ by the close of this year. Making the zero hunger goal seem further away than ever.

The report calls for a swift transition to healthy diets to reverse rising hunger levels. Saying the switch can wipe out the US$ 1.3 trillion annual costs of mitigating bad diets, while saving three-quarters of the US$ 1.7 trillion ‘diet-related social cost of greenhouse gas emissions’.



More than 11,000 scientists signed a 2019 statement declaring a climate emergency and calling for ‘major transformations in the ways our global society functions’. The leading academics – from 153 countries – said ‘untold suffering’ will result from failure to act.

It followed an IPCC report, where Debra Roberts, Co-Chair of IPCC Working Group II, said: “Balanced diets  featuring plant-based foods, such as coarse grains, legumes, fruits and vegetables, and animal-sourced food produced sustainably in low greenhouse gas emission systems, present major opportunities for adaptation to and limiting climate change.” 

Coming Soon

The MENUB app will be all about the practical: recipes; lifestyle tips; where to eat; what’s on; and how to earn Menu B points.

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